Risky assumptions
kill early-stage startups.

Identify and validate the highest risk assumptions stopping you from securing your next round of funding.

I help pre-seed and seed stage startups secure their next round of funding by finding PMF.

I do this by identifying and validating the highest risk assumptions in your product through continuous discovery, design and user testing.

All of this without the need to allocate any of your existing resources from design, product or eng.

Scroll for examples of my most recent work 👇

#Peacekoalas

NFTs to support Ukraine

A charitable NFT collection allowing people to support Ukraine while minting their first NFT. 100% of collected funds will be donated to organisations supporting the victims of the war in Ukraine.

Finder App

Finding product market fit

Growing the Finder app to be Australia's most used and loved finance app by June 2021. Combining personal finance features with smart comparison to help people save more money, with less hassle.

Finder.com

Make better decisions, faster

Re-designing one of Australia's leading comparison sites for global scaleability and conversion rate optimisation.

Ansarada

Fixing downloads to unlock growth

Ansarada is Australia’s leading Data room provider. We re-imagined their download functionality, improving their NPS by +20 points from -15 to +5 in just 6 weeks.

Aviva

Flexible contents insurance for Generation Rent

The traditional contents insurance model is outdated and confusing. The “Q” app by quotemehappy.com allows renters to insure their 5 most valuable things for just £7.99/month.